According to composer Anirudh Ravichander, the film's director Aishwarya R. Dhanush wanted a light-hearted song about love failure. Ravichander quickly composed the tune in about 10 minutes.[5] Dhanush then began working on the lyrics, which he completed in about 20 minutes of brainstorming.[8] The first line he sang was "Why This Kolaveri?" which means "Why do you have this murderous rage against me girl?" The question, however, is not intended seriously.[5]
The song was recorded at A. R. Rahman's AM Studios in Chennai. The Sound Engineer for this song is Siva Kumar S (Chief Audio Engineer), Panchathan Record Inn and AM Studios. The song was officially released after it was known to become popular after an accidental release on to the internet.[8][10]
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Upon release, the hashtag #kolaveri topped the Indian trends in Twitter on the evening of 21 November 2011 and was trended for three consecutive days. Within a week of the official release of the video, it received more than 3.5 million views on YouTube, more than 1 million shares on Facebook, while trending in India on Twitter the whole time. The song is also a hit among non-Tamils, apparently due to the Tanglish lyrics.[12][13][14] Soon after its release, the song was played on US radio station KZYX FM by Mister X, on his show, Music Out of Bounds.[15] By 30 November 2011, it had more than 10.5 million YouTube views.[16] By the start of 2012, it had crossed 30 million YouTube views.[17] The song and versions of it account for more than 200 million of YouTube's total views.[18] The song became the top downloaded song on mobile with 4,100,000 downloads within the first 18 days of release.[19] On 24 November 2011, this song became the first Tamil film song to premier on MTV India. The video was shared by 1.4 million people, liked by 1.8 million people and received more than 1.1 million comments. As of November 2020, the song has 235 million views on YouTube, becoming the second most viewed Tamil song on YouTube only bested by "Rowdy Baby" from Maari 2, another Dhanush-starrer.[20]
Imitations and parodies of this song have been created, including versions in different Indian languages, a female version, and versions about current events at that time.[21][22] Its rapid spread to nightclubs and discos in Tokyo, Japan were reported soon after release, and a viral video of Japanese women dancing to it spread soon afterwards.[23] Police officers in India used versions of the song and its title to combat road rage and encourage bike riders to wear helmets. The popularity of the song was also reported by international media like BBC and Time magazine, who attributed its major crossover world appeal to its universal theme, catchy tune and unique lyrics.[4][24] Top business schools like Indian Institutes of Management conducted studies to figure out the popularity of this song.[19] The song has inspired flash mobs in Chennai, Mumbai, Groningen and Auckland.
"Why This Kolaveri Di" popularised the soup-song genre, which resulted in many filmmakers and actors having such sequences and songs in their films.[34] This resulted in severe criticism with many cinephiles and critics time and again, due to this culture.[35] In December 2015, Anirudh worked with Silambarasan for the "Beep Song". Following the song leak, both of them were criticised widely from several women organisations, including Maadhar Sangam, as the song featured lyrics that found to be explicit and derogative against women.[36] A police complaint was filed against Simbu and Anirudh by the All India Democratic Women's Association from the Coimbatore wing, taking offence over the objectionable and sexist lyrics.[37] Anirudh however denied its connection with the song.[38]
A "milk version" of the song by Sonu Nigam's son became popular on YouTube, and was acknowledged by actor Dhanush, who stated "I'm in love with Nevaan Nigam's version of Kolaveri Di. Great idea Sonu Nigam". A feature of this version was to replace the word 'scotch' with 'milk'.[46]
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